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1-800-My-Apple

Let me begin this post by stating that I am a weak-willed individual. I mainly rely on my wife to keep me in check. However, I recently read, Influence: The Psychology of Persuasion and I have become very dangerous. That book is ridiculous!

I wanted to get an iMac for my two older sons because they have been asking to get their own computers for a long time. Part of me is thinking, I should get one and they should share. I should be teaching them how to share. Sharing is good…

Then I think to myself, I frakking teach them about sharing all of the frakking time. Screw that, I’ll leave the sharing lessons to other things like the frakking slide out back.

So, we’re talking about two iMacs, not one. I’m clicking away at apple.com/store and this leads to that and I find myself with a shopping cart brimming with quantity two 20” iMacs with 2GB of memory, upgraded video, wireless kb/m and AppleCare (of course).

The cart came to like $4k. I chicken out. I save the cart and exit, ashamed.

The next day I get an e-mail from Apple. They saw the saved cart and thought he quantity two (2) was a mistake. How CLEVER. They also asked if there was anything they could do to move things along, so to speak.

I joked and wrote back, “Yes, convince my wife that I can click ‘place order.’”

The phone rang like 20 minutes later. [They are EVIL]

Apple: Hey Nick, this is Jason with Apple. Your e-mail made me laugh. Is there anything I can help you with? Do you have any questions I can answer to help you make a decision?”

Me: Um.

Apple: I think you made a mistake since I see quantity two on your iMac and the AppleCare.

Me: Um, no, that’s not a mistake. I need two.

Apple: OK, so who are these beautiful new iMacs for? I’m sure I can get you a discount.

Me [thinking]: What? A discount? How? Really?

Me [sounding cool]: Yeh, that would be cool. The computers are for my two sons.

Apple: OK, give me a minute.

[there is a pause]

Apple: Hey, Nick, you’re in luck! I was able to save you over $400 on you order.

What happened next was a blur. Since I have my credit card number memorized, I found myself spewing out numbers, addresses, and the color underwear in one long sentence. In two days two new iMacs will arrive at my doorstep.

This post could be considered advice to all of you buyers out there. Mainly it’s confession.

Call 1–800–My-Apple and see if you can get a discount! I mean, school kids are eligible for an education discount… right?! Or, maybe you can save a cart and wait for the money to roll in!

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